The Kerala Sports Association Members Social Welfare Co-operative Society (KSAMSWCS) is a first-of-its-kind initiative that works along with KOA, KSSC, the Government, various Sports Associations and its members. It acts as an agency for providing financial aid and organisational support for various sporting projects in the State.

A flagship programme that intends to imbibe the spirit of sports in the bloodlines of the State and nourish budding sportspersons by providing them with social, physical & mental support. It's a programme that is born out of apprehending what goes into the making of a sporting star. The programme will help a sportsperson in all stages of their growth and facilitate their representation at National and International levels

It involves infrastructural development of the sports sector, training budding sportspersons, manufacturing, storage and distribution of sports equipment, various projects for sports awareness, projects for financial upliftment of sports players, initiatives to find a new generation of sportspersons, sports publications, etc.